Privacy Policy
Last updated: 2/15/2026
1. Introduction
AgroMarket ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our agricultural marketplace platform.
Please read this Privacy Policy carefully. By using our Service, you agree to the collection and use of information in accordance with this policy.
2. Information We Collect
2.1 Personal Information
We collect information you provide directly to us:
- Name and contact information (email, phone number, address)
- Account credentials (username, password)
- Profile information (farm details, business information)
- Payment information (processed securely by third-party providers)
- Product listings and descriptions
- Communication and transaction history
2.2 Automatically Collected Information
- Device information (IP address, browser type, operating system)
- Usage information (pages visited, time spent, click patterns)
- Location information (with your consent)
- Cookies and similar tracking technologies
2.3 Information from Third Parties
- Social media platforms (when you connect your accounts)
- Payment processors and financial institutions
- Agricultural data providers and market information services
3. How We Use Your Information
We use the information we collect to:
- Provide, operate, and maintain our marketplace platform
- Process transactions and manage user accounts
- Facilitate communication between buyers and sellers
- Send notifications about your account and transactions
- Provide customer support and respond to inquiries
- Improve our services and develop new features
- Ensure platform security and prevent fraud
- Comply with legal obligations and enforce our terms
- Send marketing communications (with your consent)
- Analyze usage patterns and market trends
4. Information Sharing and Disclosure
4.1 With Other Users
Your profile information and product listings are visible to other users to facilitate transactions. We encourage users to share only necessary information for business purposes.
4.2 With Service Providers
We may share your information with trusted third parties who help us operate our platform:
- Payment processors and financial service providers
- Cloud storage and hosting providers
- Analytics and marketing service providers
- Customer support and communication tools
4.3 Legal Requirements
We may disclose your information when required by law or to:
- Comply with legal processes or government requests
- Protect our rights, property, or safety
- Investigate and prevent fraud or security issues
- Enforce our terms of service
5. Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:
- Encryption of data in transit and at rest
- Regular security assessments and updates
- Access controls and authentication procedures
- Employee training on data protection
- Incident response and breach notification procedures
6. Your Rights and Choices
You have the following rights regarding your personal information:
6.1 Access and Portability
You can access and download your personal data from your account settings.
6.2 Correction and Updates
You can update your information directly through your account or by contacting us.
6.3 Deletion
You can request deletion of your account and associated data, subject to legal retention requirements.
6.4 Marketing Communications
You can opt out of marketing emails by clicking the unsubscribe link or updating your preferences.
7. Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your experience, analyze usage, and provide personalized content. You can control cookie preferences through your browser settings.
Essential cookies are necessary for platform functionality, while optional cookies help us improve our services and provide relevant content.
8. International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place to protect your information during such transfers.
9. Data Retention
We retain your personal information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. Specific retention periods depend on the type of information and applicable legal requirements.
10. Children's Privacy
Our Service is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware of such collection, we will take steps to delete the information.
11. Updates to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of significant changes through our platform or via email.
Your continued use of our Service after any changes indicates your acceptance of the updated Privacy Policy.
12. Contact Us
If you have any questions about this Privacy Policy or our privacy practices, please contact us:
Email: privacy@agromarketng.com
Address: Lagos, Nigeria
Phone: +234 (0) 123 456 7890